- Focused on increasing income for farmers and processors by promoting certified agricultural produce
- Enabling entrepreneurs with digital tools for seamless and scalable implementation of standards, fostering ease of adoption.
- Aiming to boost Indian exports, particularly in premium market segments, thus contributing to economic growth.
- Mitigating the impact of agriculture on climate change.
- Prioritizing the production of safe and certified food.
- Directing efforts towards achieving UN SDGs objectives.